Growing Modular
Mass Customization of Complex Products, Services and Software
| ISBN/EAN: | 9783642063046 |
|---|---|
| Sprache: | Englisch |
| Umfang: | xx, 172 S. |
| Einband: | kartoniertes Buch |
Erschienen am
14.10.2010
InhaltsangabeIntroduction, with Focus on the Customer.- Mass Customization, Components and Customer Intimacy.- Selling Customized While Producing Industrialized.- Mass Customization of Services.- Mass Customization of Software Products.- Streamlining the Product and the Processes.- The Importance of Data, and the Ability to Capitalize on It.- Trends in the Order Process for Complex Products and Services.- Concluding Remarks.- Afterword: the Virtual Future.
