Professional Services Marketing von Mike/Frederiksen Schultz - E-Book

<p><b>A proven approach to revenue-generating marketing and client development</b></p><p><i>Professional Services Marketing</i> is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its<i>Second Edition</i>, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.</p><ul><li>The<i>Second Edition</i> features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews</li><li>Authors Mike Schultz and John E. Doerr are the coauthors of the<i>Wall Street Journal</i> and<i>Inc. Magazine</i> bestseller<i>Rainmaking Conversations</i> and<i>Professional Services Marketing</i>; Lee W. Frederiksen is coauthor of<i>Online Marketing for Professional Services</i></li><li>Will be widely promoted via multiple online routes and direct mail marketing</li></ul><p>Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.</p>