Challenges and Strategies of Rural Marketing In Tamilnadu von P. S. Joan Kingsly - Taschenbuch

In the recent year rural market has acquired and attracted the marketers in India. Indian rural market is an area of darkness to Indian corporate for the last decades. In the recent years most of the companies in India are marching towards rural market due to unavailability of untapped urban market and profound competition among the MNCs in India as well as because India is basically an agriculturist country and the villages are the backbone of the Indian economy. The maximum Indian population is inhabited in rural areas. The Indian rural market is observed as high potential markets across the world due to this maximum of the corporate are entering into rural marketing. Hence the author made an attempt to identify the strategies of rural marketing in Tamilnadu.

Mr. P. S. Joan Kingsly is pursuing his PhD in Rural Marketing from Bharathiar University, Coimbatore, India. He is presently working as an Assistant Professor in the Department of Management Studies, Sacred Heart College (Autonomous), Tirupattur, Vellore Dt. India.